groovë is
more than an event.
it is a recurring cultural signal built through sound, image, people and place. for a partner, groove is not just visibility. it is association with a living platform — shaped through our visual savoir-faire, our network, and our ability to turn an event into atmosphere, image and memory.
a platform for
music, art and people.
groovë is a curatorial format that activates places through sound, atmosphere, visual identity and human connection. it is not just a party series and not just a genre container.
it is a living format that connects curation, atmosphere, visual language, artists and selectors, community, venue activation, documentation and brand storytelling.
groovë became what it is because people felt it before they had language for it.
20 years of music,
art, culture and
community.
ë is a multidisciplinary cultural platform from Mauritius working across music, art, design, production and experience-building.
for 20 years, ë has developed projects that connect local culture with international energy — through events, visual identity, scenography, sound, brand activation, artist development and community.
through groove and beyond it, ë builds experiences that leave a trace.
- TRASMANjan 2026
- Independence Day2025
- All My.T2025
- MT CONNECT2025
- The West Campaign — Medine
- Fler — House of Digital Arts
- PORLWI Theatre2015
- KAYA Archives
- Menwar Archives
among others.
a partner is entering
something already alive.
groovë is not a made-up campaign format. it already exists in the memory of people, in artworks, in sounds, in spaces, in images and in the community around it.
we are here to push a partner's brand forward through our visual savoir-faire, our curatorial language and our event-building approach.
a groove partner does not just appear on an artwork. they can be translated into image, screen language, atmosphere, documentation, memory, and social and cultural relevance.
groovë gives a partner more than branding. it gives context.
exclusive or
non-exclusive.
a lead partner attached clearly to the edition. strongest visibility and category ownership.
- lead association across the edition
- deeper visual integration
- category ownership
- stronger recall
- presence across artwork, screen, content and recap
- tailored brand placement within the event identity
several aligned partners contributing to the same edition. category-specific, lower barrier to entry.
- shared visibility
- category-specific integration
- hospitality, lifestyle, drinks, tech, mobility, media
- lower barrier to entry
- still part of the signal
beyond branding.
context.
- presence across event identity
- integration into communication assets
- on-site visibility
- mention in event storytelling
- archive presence after the event
- recap photography
- recap video
- long-tail imagery
- event memory beyond the night
- association with a trusted platform
- alignment with a strong visual universe
- entry into a curated ecosystem
- visibility within the wider ë universe
sound, image,
people, place.
a proper groove activation depends on more than a lineup. sound, visual atmosphere, lighting, venue context, documentation, hospitality and technical execution all shape the experience.
partnership allows the experience to scale properly without compromising sound, visuals, lighting, hospitality, documentation or overall quality.
| item | est. budget |
|---|---|
| technical / production | |
| Sound setup | Rs 150,000 |
| Screen / visual setup | Rs 100,000 |
| Lights | Rs 50,000 |
| VJ | Rs 50,000 |
| DJ equipment | Rs 15,000 |
| programming | |
| Local DJs (3–5 max, depending on event) | Rs 50,000 |
| Guest act — Level 01 (landmark) | Rs 500,000+ |
| Guest act — Level 02 (signature) | Rs 250,000 |
| Guest act — Level 03 (accessible) | Rs 100,000+ |
| venue / operations | |
| Venue rental | Rs 150,000 |
| Logistics / permits | Rs 50,000 |
| documentation | |
| Videography + photography | Rs 80,000 |
these are base numbers — rough estimates. all values are meant to change depending on the venue, impact and act we're bringing. guest act fees normally include flights and accommodation. hospitality, catering, security, staffing, promotion, contingency and final event scale will adjust the total.
we work with top-notch service providers for sound and visuals — at the forefront locally, whether commercial or private events. savoir-faire in scenography, lighting, sound and everything it takes.
always here to create an event to rëmember with ë.
two tiers.
local acts onlywe always lean towards the second.
ticketing helps carry the event, but partnership allows the experience to scale properly without compromising what makes groovë work.
we also run free events — like SUNday groove listening sessions — where there is no ticket revenue. even then, sound, visuals and production still need proper support. that is where partnership matters most.
zero ticket revenue · full production still needed
break-even depends on venue capacity, guest level, final ticket mix, hospitality and production scope. detailed financial scenarios can be discussed in partner conversations.
three levels.
one direction.
a local-led groove edition with full curation, technical atmosphere and documented identity.
- smaller to mid-scale spaces
- stronger local positioning
- lower talent risk
- consistent cultural impact
a stronger edition with one international act at accessible scale, supported by local DJs and full visual identity.
- medium scale venues
- strong partner integration
- more visible public-facing build
a large-format edition with major guest talent, elevated production and broader audience potential.
- flagship editions
- major venue moments
- destination-level positioning
- high-visibility partner alignment
groovë is not limited to DJs.
groovë can host selectors, club DJs, live acts, hybrid performances, crossover artists and cultural guests.
with 20 years on the scene locally and internationally, ë has access to a wider network of artists, collaborators and cultural partners. groove grows with ë.
reference points, not confirmed bookings
40+ artists
and counting.
not just posters.
signals.
groovë artworks are not mere promotional material. they are made with purpose — each one a signal, a call to gather, listen, move and enter the world around the groovë.
the visual language functions as a recurring invitation: part announcement, part memory, part proof. the repetition builds belief. the archive itself becomes the evidence.
a call, a signal: catch the groove.
catch the
groove.
build a groove chapter with us. partner with groovë to shape the next chapter.